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欧巴体育:体育与娱乐:「殊途同归」的流量江湖



发布日期:2021-03-04 00:25:02 发布者:Admin5  点击率:

During the National Day holiday, incidents of "cross-border sports and entertainment" are still common.

在国庆假期期间,“跨界体育和娱乐”事件仍然很普遍。

On October 7, the news that Wang Yibo, a member of the popular idol group UNIQ, crossed the boundary racing, but lost his results in a car crash, maxed out social media, and related news frequently appeared in hot searches;

10月7日,著名偶像团体UNIQ的成员王一波越过边界赛车,但因车祸丧生结果,欧巴体育社交媒体泛滥,相关新闻频繁出现在热门搜索中的消息;

On October 4th, PP Sports invited the lead singer of the popular band "Da Wenxi" of "Le Xia 2" as a special guest to explain the match between Inter Milan vs. Lazio, and the last one explained football in the PP Sports Studio The guest star is Lu Han.

10月4日,PP Sports邀请“乐夏2”流行乐队“ Da Wenxi”的主唱作为特别嘉宾解释国际米兰与拉齐奥之间的比赛,最后一位在PP Sports Studio中解释足球来宾明星是鹿Han。

In our country, why the "fusion" of sports and entertainment has always been the focus of discussion. But instead of insisting on arguing "A or B is more advanced", it is better to try to break through the inherent thinking inertia.

在我国,为什么体育与娱乐“融合”一直是人们讨论的重点。但是与其坚持认为“ A或B更高级”,不如尝试突破固有的思维惯性。

In all sports communities, there is one type of problem that is always enduring, and that is the historical position:

在所有体育社区中,始终存在着一种类型的问题,这就是历史的位置:

Ronaldo and Messi, James and Kobe, Real Madrid and Barcelona, ​​Lakers and Celtics...

罗纳尔多和梅西,詹姆斯和科比,皇马和巴塞罗那,湖人和凯尔特人...

Every time at this time, fans from all walks of life have quoted and spoken words. It seems that only time can temporarily quell the flames of war between the two sides, and everyone will never reach any consensus in repeated quarrels.

每次在这个时候,各行各业的粉丝都在引用和说话。似乎只有时间可以暂时平息双方之间的战争火焰,而且每个人都不会在反复争吵中达成任何共识。

Especially in recent years, the cross-border attempts of sports entertainment in various latitudes have brought the friction between sports audiences and the entertainment circle to a peak.

特别是近年来,各种纬度的体育娱乐的跨界尝试使体育观众与娱乐圈之间的摩擦达到了顶峰。

From the "Boom Bar" battle that "Emperor Bar went to war without a blade of grass" to the "Chibi Battle" that was launched by Hupu netizens and Wu Yifan fans not long ago, the Internet torn the world into force. Faced with fans in the fan circle who are more adept at controlling reviews and ranking lists, fans who "dare to compete with the fans and do not give in to the idols" will always unite the battle style of the front with a cynical "collective diss" Upgrade to the "Internet squabbling" of anger.

从“皇帝酒吧没有草叶开战”的“繁荣酒吧”之战,到不久前由呼普网民和吴亦凡的粉丝发起的“赤壁之战”,互联网震惊了世界。面对更善于控制评论和排名列表的粉丝圈子,“敢于欧巴体育官方网站与粉丝竞争而不屈服于偶像”的粉丝将始终将前线的战斗风格与愤世嫉俗的“集体”结合起来diss”升级为“互联网争吵”的愤怒。

However, are these two types of fan groups really diametrically opposed?

但是,这两种类型的风扇组真的是完全对立的吗?

In fact, we should not simply apply the framework of "dual opposition" to understand the relationship between the fan circle and the fan circle. There is both a diaphragm and mutual penetration between the two, which requires us to make a more detailed analysis.

实际上,我们不应该简单地运用“双重反对”的框架来理解粉丝圈和粉丝圈之间的关系。两者之间既有隔膜又有相互渗透的关系,这要求我们进行更详细的分析。

01

01

It must be admitted that the combination of sports audiences and fans in the fan circle has different psychological mechanisms and media causes, which also result in different behavior and thinking habits. When this difference is magnified by the information barriers or cultural barriers between different circles, fans in one of the relationship modes can easily habitually use a set of evaluation criteria that they have been immersed in for a long time to demonstrate their relationship with each other. Different kinds of superior and inferior points.

必须承认,体育迷和体育迷在球迷圈中的组合具有不同的心理机制和媒体原因,这也导致了不同的行为和思维习惯。当不同圈子之间的信息障碍或文化障碍扩大了这种差异时,处于一种关系模式的粉丝可以轻松地习惯性地使用他们长期沉浸于其中的一组评估标准来证明彼此之间的关系。不同的优缺点。

Around the problem of psychological mechanism, there is such a metaphor circulating in the fan culture research community:

围绕心理机制问题,在粉丝文化研究界流传着这样一个隐喻:

The "mirror" mentioned here, as a psychological concept, refers to an idealized self-image. In other words, the idol will make fans feel that he is somewhat similar to himself, but at the same time, he is a better and better image. The existence of this image allows fans to launch a certain narcissistic desire projection, and obtain the prosperity and the psychological satisfaction of being honored from the achievements of the idol.

这里所说的“镜子”,是一种心理概念,指的是理想化的自我形象。换句话说,偶像会让歌迷觉得他与自己有些相似,但与此同时,他却是越来越好的形象。这种形象的存在使歌迷能够发动某种自恋的欲望投射,并从偶像的成就中获得被尊重的繁荣和心理上的满足。

As NBA legend Nash said:

正如NBA传奇人物纳什所说:

However, the above-mentioned theory may not be suitable for explaining the emotion of the rice circle. If we still use the analogy of "mirror love", the mirror here is hardly called the "mirror of narcissism."

但是,上述理论可能不适用于解释饭团的情绪。如果我们仍然使用“镜恋”的比喻,那么这里的镜子几乎就不能称为“自恋镜”。

To use an inappropriate analogy, for fans in the fan circle, the digital interface full of idol images is more like a kind of "fengyuebao": from "girlfriend fans", "boyfriend fans", " The terms "sister fan" and "mother fan" can be seen that the fan-idol relationship formed in the fan circle is not so much a narcissistic identity, as it is an imaginative intimacy.

用不恰当的类比来说,对于粉丝圈子中的粉丝而言,充满偶像图像的数字界面更像是一种“风月宝”:来自“女友粉丝”,“男友粉丝”,“术语“姐姐粉丝”和“可以看到,在粉丝圈中形成的粉丝与偶像的关系与其说是一种自恋的身份,还不如说是一种自恋的身份。

For fans in the fan circle, today's "idol" is more like a "cloud boyfriend/girlfriend/brother/brother/sister/sister..." that exists on the Internet.

对于粉丝圈子中的粉丝而言,今天的“偶像”更像是互联网上存在的“云男朋友/女朋友/兄弟/兄弟/姐妹/姐妹...”。

As far as idols are concerned, the first thing we need to be clear is that in the context of the entertainment industry in China, Japan and Korea, "idol" means a specific profession that is different from professional actors/singers/dancers.

对于偶像而言,我们首先要弄清楚的是,在中国,日本和韩国的娱乐行业中,“偶像”是指不同于专业演员/歌欧巴体育官方网站手/舞蹈演员的特定职业。

Although "idols" can dabble in the fields of singing, dancing, performance, etc., they also have an outstanding distinguishing feature: they will actively respond to fans' intimacy in concerts, meet-and-greets, variety shows, social media and other occasions. Imagination of relationship.

尽管“偶像”可以涉足唱歌,跳舞,表演等领域,但它们也具有突出的特色:它们将在音乐会,见面会,综艺节目,社交媒体和其他场合。想象中的关系。

In addition, they are also good at sending out a series of image materials called "fan welfare" when facing the media's camera lens, fans' meal shots or personal selfie shots, so that fans can use these materials to expand their brains. Complement and re-creation, thus entering into an imaginative intimate relationship.

此外,他们还擅长面对媒体的镜头,粉丝的用餐照片或个人自拍照片,发送一系列称为“粉丝福利”的图像材料,以便粉丝可以使用这些材料来扩展自己的大脑。互补和再创造,因此进入了富有想象力的亲密关系。

As far as the fans are concerned, they will not only produce and disseminate a large number of welfare materials and meal-making videos, but also actively participate in various online and offline support activities. While giving idols "support of love", they will continue to Strengthen the emotional connection between oneself and "idol".

就粉丝而言,他们不仅会制作和传播大量的福利材料和用餐视频,还将积极参与各种在线和离线支持活动。在给偶像“爱的支持”的同时,他们将继续加强自己与“偶像”之间的情感联系。

In this two-way interactive relationship construction process, interactive media represented by social media plays a vital role.

在这种双向互动关系构建过程中,以社交媒体为代表的互动媒体起着至关重要的作用。

02

02

It can be said that the support culture flows from the fan circle into the fan circle, and then develops a new form and context in the fan circle, and then returns from the fan circle to the fan circle in recent years.

可以说,支持文化从粉丝圈流向粉丝圈,然后在粉丝圈中发展出新的形式和语境,然后从粉丝圈回到粉丝圈。

If it is said that as the fans’ "love in the mirror", the star mainly uses one-way communication of skills and career achievements to accumulate media exposure and audience recognition, and then win fan worship and social prestige; then, "love The popularity of "dou" is mainly derived from the emotional connection they have established with fans in the two-way interaction in the Internet age.

如果说作为歌迷的“镜子里的爱”,这位明星主要是通过单方面的技巧和职业成就交流来积累媒体曝光度和观众认可度,然后赢得歌迷崇拜和社会声望。然后,“爱”“ dou”的流行主要源于他们在互联网时代的双向互动中与粉丝建立的情感联系。

Because the career achievements of sports stars mainly depend on the success or failure of sports competitions, and sports competitions have already established closed game rules. Therefore, fans who look at idols through the screen do not expect their actions to directly affect the success of idols.

由于体育明星的职业成就主要取决于体育比赛的成败,因此体育比赛已经建立了封闭的比赛规则。因此,通过银幕观看偶像的歌迷并不希望他们的行为直接影响偶像的成功。

In contrast, the entertainment industry uses data indicators such as sales, box office, ratings, and click-through rates as the basic parameters for judging the value of artists; and the so-called "Internet thinking" and "big data algorithms" are gradually gaining a dominant position. In the context, social media traffic data has become a key indicator of popularity.

相比之下,娱乐业使用诸如销售,票房,收视率和点击率之类的数据指标作为判断艺术家价值的基本参数。所谓的“互联网思维”和“大数据算法”正在逐渐占据主导地位。在这种情况下,社交媒体流量数据已成为受欢迎程度的关键指标。

For Fanquan fans, they can participate in the manufacturing process of these data indicators. Although their way of participation will undoubtedly be meticulously induced by commercial companies and professional fans, compared to ordinary fans who cannot interfere with the outcome of the game or the decision of the club, this kind of participation can still add a certain joy to the fan circle fans’ star chasing process. The sense of feedback, accomplishment and "sense of development".

对于反身球迷,他们可以参与这些数据指标的制造过程。尽管他们的参与方式无疑是由商业公司和专业粉丝精心打造的,但是与不能干扰比赛结果或俱乐部决定的普通粉丝相比,这种参与方式仍可以为粉丝带来一定的欢乐。圈球迷追星的过程。反馈,成就感和“发欧巴体育展感”。

In order to effectively achieve this kind of influence and intervention, Fandian fans have developed a series of trendy mobilization methods and support strategies.

为了有效地实现这种影响和干预,返店球迷开发了一系列流行动员方法和支持策略。

At the same time, in the context of new media changes, some mobilization methods and support strategies are flowing from the fan circle into the fan circle.

同时,在新媒体变化的欧巴体育背景下,一些动员方法和支持策略正从粉丝圈流向粉丝圈。

On the one hand, more and more stars are trying to use social media to increase their exposure and influence, and create a fuller personal brand image; on the other hand, official institutions like FIFA are also beginning to judge awards. Introducing a network interaction mechanism to give fans a certain degree of weight in voting. In this situation, the support experience accumulated by fans in the fan circle who are familiar with new media play has become a resource for fans to learn from.

一方面,越来越多的明星试图利用社交媒体来增加他们的曝光度和影响力,并建立更完整的个人品牌形象。另一方面,像FIFA这样的官方机构也开始评判奖项。引入网络交互机制以赋予粉丝一定程度的投票权。在这种情况下,熟悉新媒体播放的粉丝圈子中的粉丝积累的支持经验已成为粉丝学习的资源。

In addition, the flow of users on social networks has also brought information interaction among different circles. Although certain cross-circle behaviors of fans in the fan circle (such as "control review", "reporting", etc.) often anger some fans, at the same time, more and more dual fans are both in the fan circle and in the fan circle , Is also actively introducing the words and strategies of the fan circle into the fan circle, thus enriching the support means of the fan group.

另外,社交网络上的用户流也带来了不同圈子之间的信息交互。尽管粉丝圈子中某些粉丝的跨圈子行为(例如“控制评论”,“报告”等)经常激怒了一些粉丝,但与此同时,越来越多的双粉丝同时出现在粉丝圈子和粉丝圈,也在积极地将粉丝圈的语言和策略引入粉丝圈,从而丰富了粉丝团的支持手段。

In controversial cases such as Zhang Jike in the table tennis circle and Yuzuru Hanyu in the figure skating circle, we can also clearly observe the penetration of the words of the meal circle into the sports circle.

在有争议的情况下,例如乒乓球圈中的张继科和花样滑冰圈中的Yuzuru Hanyu,我们还可以清楚地观察到用餐圈中的单词在运动圈中的渗透。

Outside of the fan circle, entertainment giants' more sophisticated and professional brokerage models are also feeding back the further development of the sports industry.

在粉丝圈之外,娱乐业巨头更复杂,更专业的经纪模式也正在反哺体育产业的进一步发展。

For example, YG Entertainment, a well-known Korean brokerage and entertainment company, the currently highly sought-after girl group BLACKPINK, the once-popular bird psy and "Gangnam Style" are all made by YG. In addition to the super strong entertainment business, YG has also shown full ambitions in the sports industry, especially golf. They set up a subsidiary YG Sports to realize their vision in the field of sports brokerage.

例如,著名的韩国经纪和娱乐公司YG Entertainment,目前备受追捧的女子组合BLACKPINK,曾经风靡一时的小鸟psy和“ Gangnam Style”都是YG制作的。除了超强的娱乐业务外,YG还展示了在体育产业中的雄心壮志,尤其是高尔夫。他们成立了子公司YG Sports,以实现他们在体育经纪领域的愿景。

When YG Sports was founded, they explained their motives in this way.

YG Sports成立时,他们以这种方式解释了他们的动机。

And YG Sports's sports layout does not stop there. They also launched online programs such as "Golf Superstar 1v1" and "GolfRoad" or golf introductory teaching under the YouTube channel. These methods with obvious traces of entertainment star operation have undoubtedly brought a wave to the sports circle. fresh air.

YG Sports的体育布局并不止于此。他们还通过YouTube频道推出了在线节目,例如“ Golf Superstar 1v1”和“ GolfRoad”或高尔夫入门教学。这些带有明显娱乐明星运作痕迹的方法无疑给体育界带来了一股热潮。新鲜空气。

Therefore, in the face of this trend, instead of insisting on arguing "A and B which is more advanced", we should try to break through the inherent inertia of thinking and discuss together such questions: how the media revolution in the current era will reshape the fan culture How will the existing model give birth to a brand new style of idol star?

因此,面对这种趋势,我们不应该坚持主张“更先进的A和B”,而应该尝试突破固有的思维惯性,并共同探讨这样的问题:当前时代的媒体革命将如何发展?重塑粉丝文化现有的模特将如何催生崭新的偶像明星风格?

 
 
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